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Let me guess. You’ve tweaked your content to speak to "high achieving" people… and yet despite that… you’re still attracting people who can’t afford your coaching.
This is happening because even though you’re using labels like “high-achieving” or “CEOs and executives” in your content…
You’re accidentally describing the problem you help your clients solve in a way that resonates with people who aren’t high-achieving.
There are two kinds of potential clients for your coaching programs.
People who are defined by their problems and are in survival mode…
And people who are empowered, go-getters who will figure out a way to solve their problems, no matter what.
The thing is… both of these people think about and experience the same problem differently.
And if you’re seeing more of the survival mode people in your DMs or on your sales calls, it’s because you’re accidentally talking about the problem in a way that matches how they think about it and their experience of it.
Meanwhile, when the empowered, go-getters read your content?
The way you’re describing the problem doesn't match how they think about and experience the problem… so they keep scrolling.
When you shift the way your content describes the problem so that it immediately lands with the empowered, go-getters…
That’s when you’ll start seeing more of them in your DMs and on your sales calls asking to work with you.
I’m going to be working 1-on-1 with a handful of coaches/healers and I’ll be showing them how to shift their content so that it consistently calls in dream clients…
Would you be interested in joining us?
Tap the button below to take the first step...
Giovanni Chekwa
Giovanni Chekwa
Giovanni is a transformational coach who helps coaches and healers to write content in a way that makes their dream clients show up in their DMs asking for a payment link to sign up.
He's a graduate of Johns Hopkins University... and he lives in the Washington, D.C. metro area with his wife of over 20 years and their four children.
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